Lidl
TikTok Podcast
Cheap entertainment
Role
Creative concept, AI engineering
01
Idea
Always out for inexpensive content
Lidl needs to populate a large number of digital channels in a way that appeals to the public. For this, the company needs a massive amount of content that doesn't blow their budget. Shortly after the emergence of new AI tools, we developed a striking idea for TikTok: The world's cheapest podcast.
02
Execution
The AI-Workflow
The video podcast not only drew attention to the cheapest offers but also to the most cost-effective production: AI was involved from start to finish.
03
Buzz
TikTok Fame
The super-cheap podcast episodes stood out from the stream, polarized, and achieved 3.7 million impressions and 22,700 engagements in just six weeks.