Data storytelling
House music
Music data exploration.
Role
Idea, concept, code
01
Question
What to colleagues listen to?
During the COVID-19 pandemic, colleagues worked kilometers apart in their home offices. Everyone missed the small talk at the coffee machine and all the other things that form the social glue of a company. We looked for something that could help us strengthen the "agency feeling" during the early days of the pandemic. Then we noticed the headphones: while people worked alone on ideas, strategies, and budgets, they streamed their favorite songs. Wouldn't it be interesting to know what your colleagues are listening to right now? If there are new office trends? Or if someone has rediscovered their old love for Dolly Parton?
02
Idea
Hello ”G&P House music“
We found a digital answer to this human need. „G&P House music“ is a web service that employees could connect to Spotify if they wished. Once connected, the web app could access the streams being listened to. The streams and all other metadata were secured anonymously.
03
Culture
Beat of the agency
Thanks to Spotify, we know much more about a piece of music than just the title and artist. Over the years, Spotify has collected terabytes of metadata about albums, tracks, and artists. Fortunately, the streaming giant shares a bit of this through its APIs. This allowed us to calculate the agency charts and determine the most interesting (or craziest) genre.
