Data storytelling
Trinkulator
Data and drinks
Role
Creative- und tech concept, project lead
01
Objective
Data enthusiasm
Data works its magic when creatives and developers can tell surprising stories with it. The best way to learn how is by experiencing it yourself. And with data that you can relate to. That's how the "Trinkulator" was born.
02
Execution
Data an design
The data source was the beverages that colleagues took from the agency fridges throughout the day. On tablets with a clear and beautifully designed interface, colleagues tapped to record what they took. With each entry, the beverage, the user's gender, time, location, and weather were captured. This provided the material for appealing and easily tellable analyses.
03
Extended
Happyness detector
Beverages are often marketed emotionally. But how does it really work? Are you grumpy at first, drink a cola, and then feel happy? We investigated this. The "Happiness Detector" observes all faces it recognizes in a designated area and calculates a ratio of neutral to smiling faces. OpenCV handles the analysis for us, evaluating the image from a webcam on a Raspberry Pi.
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